2010 the worst year for newspapers?

While the New York Times reports that 2009 was officially the worst year for the newspaper industry in ‘decades’, journalism blogger and pundit Alan Mutter says 2010 could be even worse.

Three US based stats from Alan’s blog:

1 – Classified advertising is down a massive 64% from the $17.3 billion it brought US papers in 2005.  Thanks Craiglist, and in the UK, the likes of gumtree

2 – Retail advertising was down 36% over the same period

3 – National advertising was down 44% since 2005

The problem is of course also a demographic one.   Apparently in the US, the average age of newspaper readers is 55+ as shown in the video below (via Steveouting.com).

And the UK probably isn’t too different in that respect, a Parliamentary Committee two years ago found that newspaper readership fell 40% among 25-34 year olds, but rose by 4% among 55-64 year olds – and if anything that trend will have increased over the past two years, given that the UK nationals have lost more than the population of Wales in readers since then.

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