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Six Tips for Submitting Entries for Digital and Social Media Industry Awards

Campaign India Digital Media Awards

I’m delighted to share that I am on the jury of the Campaign India Digital Media Awards 2011 along with some really capable people:

- Scott Goodson, Founder and CEO, Strawberry Frog

- Neeraj Nayar, President, Contagious Communications India

- Jasmin Sohrabji, MD, OMD India

- Maya Hari, Director, Conde Nast Digital India

- Graham Kelly, ECD, OgilvyOne India

- Max Hegerman, President, Tribal DDB India

- Andrew Knott, Chief Digital Officer, Euro RSCG APAC

- Madan Sanglikar, Partner, Mindshare India

We are done judging the entries and the winners will be announced in Bombay on May 4, 2011.

I have been on several digital and social media marketing award juries of late, including the first Bees Awards, and I am seeing that agencies are putting as much effort in creating the award entries, as in creating the campaigns themselves.

So, here are six tips for agencies for submitting award entries for digital and social media marketing awards:

1. Focus on the remarkable: Ask yourself why your campaign is remarkable and highlight the one or two elements that make it remarkable, instead of listing out all the details.

2. Highlight the BIG idea: Always highlight the BIG idea and ...


LinkedIn Strategies for Personal Branding

LinkedIn has become a critical business networking tool; and it can be a powerful resource when it comes to developing your personal brand. In order to maximize LinkedIn, you should take advantage of the its features and optimize your LinkedIn branding campaign.  

  1. Add Your Picture -  People are visual – they like to see with whom they are communicating. It is acceptable (and desirable) to have a picture on your LinkedIn profile. 
  2.  Edit Your LinkedIn URL -  You can leverage your name as part of developing your brand. Click on Profile, then Edit Profile, and go to the last item in the blue box called Public Profile.  Click on edit and a page will come up.  On the right hand side, there will be a box where you can enter your name.

If you have a common name, try to enter your first name, middle initial, and last name.  This will allow you to extend your name brand. If someone is looking for you, your LinkedIn profile will appear higher in Google search rankings.

  1. Modify Your Headline - Take advantage of the branding power of LinkedIn by modifying your headline. If you ...

Diary of an Android Virgin: Touched for the very first time

I have to confess, I’ve never been with an Android before. I’ve heard so much about it, though. And everyone who’s had experience with an Android say that they had (and are still having) the time of their life.

The Google Nexus S was Maxis officially launched in Malaysia on Friday, 18th March 2011 and the people at Maxis were nice enough to loan a unit to GreyReview for the purpose of this exclusive review.

So this will be my first time with an Android. I hope it will be gentle with me just as I will (try to) be gentle with it.

First Base: Undress… errr… Unboxing

For those not familiar with this amazing gadget, the Google Nexus S is a phone built and designed by the folks at Samsung. It is the second Android phone that Google has assisted with a manufacturer to produce, with the first device being the HTC Nexus One.

It is the first device to offer users a taste of Google Android 2.3 aka Gingerbread, it is also the first device support NFC (Near Field Communication) in its hardware and software. Indeed, this smartphone is literally packed to the brim with features. These are some of the features that caught my attention:

  • Near Field Communication (NFC)
  • Weight: 129g
  • ...

The New Facebook Pages: 3 Things You Need to Know to Leverage the Latest Changes

Facebook loves to change things up and keep us on our toes, and you have probably heard that they’ve done it again. Recently, they announced that Pages would be getting a layout makeover, and they offered a preview period for Page administrators to test it out. However, today marks the end of that preview window, as the new layout has now become mandatory.

What does this mean for you? Here are three of the more important changes that have occurred and how you can best take advantage of them for your small biz.

1) Use Facebook as Your Page

This was a long wished-for change for many of us! You can now post on other Facebook Pages AS your Page if you choose—and switch back to posting as your personal profile when you’d rather do that. The best thing about this? More exposure for your Page means more Likes for you.

However, I’d still like to see Pages have the ability to post on people’s personal profiles—but perhaps this will be introduced in time.

2) Get Notifications

Previously, the only way to know when someone had interacted with your Page was to actually go there and view it. Now, when you check off “send notifications” under Your Settings in your Edit ...


Social Media and Employment Law: Six Things You Need To Know

Whether you’re an occasional Facebooker, a Twitter fanatic, or a well-known blogger, you need to understand the risks you face every time you post or click at work and at home. If you think what you post is private, or that you can click without consequences, think again.  If you make a mistake with your social media, it can cost you your job.  Here are six things you need to know about social media and employment law before you post or click:

1.  Social Media At Work: Your employer can, and very probably will, monitor your internet usage at work. Assume that every single page you look at will be reviewed by someone in the company. You probably don’t have any right to privacy for sites you view on your office computer. Many employers prohibit personal use of their computers. So do your blogging, Facebook, and Twitter on your home computer.

Before you click on a link, be sure of the source. Even if you open something from a friend without knowing its contents, if it contains pornography or something inappropriate, you can be fired for having it on a company computer.

2. Posts Aren’t Private: If you blog, or have a Facebook, MySpace, LinkedIn, Plaxo, Twitter or ...


Celebrating Twitter As A Business Communication Tool

Recently, I passed 10,000 Followers on Twitter…

I’m still waiting on my pony.

“Twitter officials” have informed me that I have not yet reached the Follower count at which ponies are granted. Boo.

But I still can’t quit you Twitter. Let me count some of the reasons why I love you.

Twitter is a great source of business opportunities

Because of my presence on Twitter, I’ve gotten speaking engagements, consulting opportunities, candidate referrals, coaching clients and interviews with major publications. It’s not uncommon for me to get a Direct Message, an email or phone call that starts with “I follow you on Twitter and we have a need for ___ (something I do) and I thought of you.”  While not all of those contacts result in paying clients, a good portion of them have. Enough to classify Twitter as a solid business development channel for me. Win!

Twitter is a great source of referral opportunities

As a Connector, I’m always on the lookout for opportunities to help or to refer someone. Because Twitter is a place where people network, ask questions or mention needs, I’ve spotted a number of opportunities in the last three years where I’ve been able to ...


On Twitter I'm 4 years old

My Tweetdeck todayBack on Valentine's day 2007 I signed up to this weird short messaging thing that posted your status updates on a web page and sent them as SMS messages to your mobile phone - it was called Twitter.  At that stage it had been going for almost a year very quietly somewhere - Jack Dorsey actually sent the first tweet on a service then called twttr on 21 March 2006 with it launching publicly in July 2006  (although contrary to popular belief, Twitter was invented in 1935).

At the start of 2007 it was a best kept secret, and didn't even start as a separate company until April of that year.  I was early enough to grab a 2 character ID, my normal nickname in business, DT.  Those few of us that were cool enough to have heard about it then were the social media early adopters who usually signed up to any and every new web 2.0 service and tried to figure out if it was useful.  Twitter didn't really begin to take off until a few months later when two big plasma screens were set up displaying Twitter as the official backchannel at South by South West 2007 (SxSW).  From that point user take up really began to spread.

A year ago Twitter users were sending ...

The rise of tumblr

Over at Rabbit (the day job), we’ve just switched over to Tumblr.   Rather than use Tumblr to host a scrapbook somewhere outside our main website, we’ve used it to house the site itself making us (we think) one of the first European agencies to have done so.

And so, as this site is all about stats it seems appropriate to put forward some Tumblr themed ones.

Tumblr of course isn’t new.    Time Magazine listed it as one of its top fifty websites as far back as 2007.    However, in particular over the past six months it has gained a lot of traction.

According to Comscore’s 2010 US digital year in review, Tumblr was on 6.7 million US users in December which is still small compared to Twitter (23.6 million US users), LinkedIn (30 million users) or even the shrinking MySpace (50 million users).   However that represents growth of 128%.

Looking at Alexa, Tumblr is actually ahead of MySpace, ranking no.59 in the top 500 website list, with MySpace at no.65 (via SocialMediaNz).   And Compete similarly has Tumblr up from 3.9 million unique visitors in January 2010 to 10 million by the end of the year.

At the ...


Professional Tweeters......really? You better believe it!

 Protweeter Who would have guessed just a few months ago that a job title of "Professional Tweeter" would appear in the workplace?

For the anyone  who hasn't heard of Twitter, a pro-tweeter could be someone with a fetish for audio speakers or a something to do with our little feathered friends!
The reality is somewhat different! Pro-Tweeters are actually social media content specialists, using the social media platform, Twitter as their distribution medium........ oh yes, and they get paid for doing it!

Twitter is a platform with an absolute huge number of tweets on it every single day - anything between 50-100 million+ tweets a day, depending on global events! so making the messages (tweets) stand out is not easy!
Each event or conference will have a #hashtag assigned to it (hopefully only just one!!) to allow people to find and follow them easily. But that is the easy part. While there may well be a whole string of people that use Twitter attending the event or conference, making sense of the content, knowing what to share on Twitter to maximise reach and exposure is a whole different matter!

Well, for any of you that have followed social media conferences online ...


The Do-It-Yourself Facebook Resume Kit in 5 easy steps

The best way to show off your resume on Facebook.

This is a guest post by Claudio Nader. If you’d also like to guest post here on JobMob, follow these guest post guidelines.

Want a resume that looks like this?

Claudio Nader facebook resume/cv

Why this is a great idea

Many job seekers kick off their job search with an email to everyone they know asking for leads. A common problem is that after a few weeks or months, friends and family forget that they’re still looking for a job.

Your Facebook profile resume will constantly remind every visitor about your job search without you needing to send followups. Then when a lead comes to mind, they’ll just need to click ‘Share Profile’.

Now, when sending that first job search announcement, tell people to follow your Facebook profile to see if you’re still available.

Pretty clever, right?

How it works

The new Facebook profile layout displays your last 5 tagged photos across the top, while showing your profile picture on the left.

  • Use your profile picture for a headshot and a brief but hard-hitting summary of your skills & achievements
  • Use the tagged photos as banners for each of your print resume’s sections
  • The caption of each banner image ...