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The Social Ecosystem: Developing Social Usage Guidelines

Rules….   Guidelines….  It does not matter if you are in the 38% of companies blocking social media (in the United States), are leaving social media access wide open, or are looking to strategically leverage The Social Ecosystem.  Guidelines about what is, and is not, acceptable, are critical to the success of your Social Organization.

There are hundreds of great examples of real-world Social Usage Guidelines available across the web.  This post is providing you with a template that you can use to create a set of guidelines for your organization, your Social Organization.

Note that any set of organizational guidelines need to be regularly enforced. I would recommend that Social Organizations review these with new employees and give regular, quarterly is best, training sessions for all employees.  The use of social media is too much a part of how people live to simply train once and expect people to remember your rules.

Also note, only 20% of companies worldwide have a policy for their employees (according to Manpower, see below).  Do not make this mistake.

Without further ado, here is our template.

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5 Most Popular Twitter Directories That Will Grow Your Personal Brand

Like the classic phone book, being listed in the most popular directories is a surefire way to be found more on Twitter.

Twitter Pillow

Directory listing tips

  • Popular directories became popular because they are generally easy to use, and specifically so for listing yourself. Take advantage of all the options to give yourself exposure is as many relevant categories as possible.
  • When a directory limits the number of categories (or tags) where you can list yourself (such as 5 for WeFollow, 10 for Twellow), browse all the categories that are relevant to your personal brand and then choose the best trade-off among the categories that you ‘must’ be in and the categories where you can rank highly e.g. on the first page of listings for that category.

User directories

wefollow

WeFollow – to add yourself, click here.

Then, enter your city and choose your 5 ‘interests’ which will determine in which categories you appear in WeFollow (elsewhere on the site, they’re called tags).

One annoyance- be careful of the fine print at the bottom of the page, in particular where WeFollow ‘offers’ to have your Twitter profile page link to your WeFollow profile page. Otherwise, I like WeFollow for the ...