Neal, what is one of the most recent insights you have learned about LinkedIn that can help us?

Since I wrote the book on LinkedIn, although 90% of the functionality of the site is still the same, I am finding the “Follow” features that LinkedIn have introduced to be of value for some.  While this “feature” may still be a mystery to many, here is my advice on how you can strategically use it by thinking outside of the box.  For instance:

1) FOLLOW COMPANIES

When I wrote my book, I said that the only thing I disliked about LinkedIn Jobs was that they didn’t have an email alert system for informing you of new jobs like those that are available at Monster, CareerBuilder, or HotJobs.  That now exists, on a company-by-company basis, if you follow your Target Companies AND they post on Jobs. And following companies is not just for jobseekers: Read more in my blog post on the 6 people who should be following companies.

What about following other people and not companies?  This is a little tricky because when LinkedIn introduced the new follow feature, they automatically started ...