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Conversations Byte: Extending a PR Association’s Conference Influence through Collaborative Social Media

Why should an association hold a conference these days? What new social PR opportunities exist in the 21st century? A rethink and reboot of a (social) public relations conference The conference model has changed dramatically over the last decade, with unconferences and more independent, for-profit organizations gaining increased profile and attendance—particularly when focused on social media—over traditional bodies and structures. Still, most associations have retained at least one annual conference as the jewel in professional development and member networking offerings. Advantages are a well-defined professional or industry focus and built-in core audiences; however, increased competition, for free or at lower …

Conversations Byte: Extending a PR Association’s Conference Influence through Collaborative Social Media by Judy Gombita - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

Essential SoLoMo Tools And How Wal-Mart is SoLoMo

I have written a lot about SoLoMo concepts and strategies. This month, I’ll show you: How you can connect tools from each of the three categories (social, local and mobile) to create a SoLoMo customer experience. Ways that major retailer, Wal-Mart, is successfully delivering  SoLoMo marketing, providing the shopping experience today’s customer expects. Let’s talk about the tools first. Are you aware of the tools available to jump-start a successful SoLoMo customer experience? A few notes: There are many tools available, I am selecting a few of the more popular ones. I am not endorsing or necessarily recommending these tools, …

Essential SoLoMo Tools And How Wal-Mart is SoLoMo by Joe Ruiz - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

How Hospitality Brands Can Get The Most From Google Plus

Utilizing Google+ business pages is extremely important for a number of reasons. In addition to recently merging Google+ and Google pages, we all know Google is the leading search engine, and therefore the integration of Google+ with search engine marketing is critical. Windmill Networking’s Google+ columnist Mark Traphagen points out: Google+ represents far more than Google’s attempt to get into the social network race to compete with sites like Facebook and Twitter. As head of  Google+’s Vic Gundotra has said, “It’s really the unification of all of Google’s services, with a common social layer.” Furthermore, in a March 2013 article on …

How Hospitality Brands Can Get The Most From Google Plus by Debbie Miller - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

10 Tips to Generate More Social Media Traffic from Google Plus

While with Facebook it seems to be getting harder and harder to get traffic back, Google+ is slowly growing into one of the top social media traffic generators, especially with the latest updates and design changes that show even more promise. I’ve often found that many people are still reticent to try Google+ and don’t really see the value in it, especially with Facebook still around and strong. I’ve started using Google+ since its beginnings, and have noticed a steady, but sure growth of not only engagement, but also traffic. At the moment, it is one of my top five …

10 Tips to Generate More Social Media Traffic from Google Plus by Lilach Bullock - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

Show and Share – Using Video to Boost Your B2B Branding

Are you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing the boat for their own corporate branding. If you don’t want to be left high and dry, it’s time to step up and start incorporating video into your B2B brand strategy. Why? Because video – when done right – is eminently sharable. It’s cost effective, easy (yes, easy) to produce and vividly showcases your brand. New social video services like Vine (6-second looping videos from our friends at Twitter) and Spreecast (sharable video chats/conversations), supplement …

Show and Share – Using Video to Boost Your B2B Branding by Joellyn Sargent - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

3 Social Recruiting Priorities To Address Today

If there’s one thing I’ve noticed about successful recruiters, it’s that they tend to be super organised. Disciplined too. Much of what I’ve written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector – without it being a total drain on your working week! Getting these things right is particularly valuable when you come to post your next job openings. If candidates in your niche have got used to monitoring your streams for quality content and insights, they’ll also come to …

3 Social Recruiting Priorities To Address Today by Tony Restell - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

More Lies that My Content Marketing “Expert” Told Me

It’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype, exaggeration and outright B.S. thrown around. I love the enthusiasm, but sometimes the flood gets frothy, and even well intentioned advice can spawn inaccuracies, half-truths or worse. I think that part of this relates to confusion about its definition, and the fact that some conflate …

More Lies that My Content Marketing “Expert” Told Me by Bob Geller - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

Hashtags on Facebook: A Declaration of War on the Twitter PR Machine

The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a “shouting platform” rather than a conversational platform. Whether you’re a brand or a pissed off, grounded airline customer, you’re using Twitter as a cry for attention or help. As such, Twitter has attracted personas of all types — many of which are illegitimate marketers, shameless self promoters, altogether fake people, and the like — all infecting your stream with messages you more than likely want to ignore. It therefore stands to reason that Twitter has such a …

Hashtags on Facebook: A Declaration of War on the Twitter PR Machine by Chris Treadaway - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers

Because even the top bloggers rarely get enough income from their blog to thrive, successful blogger outreach entails catering to a blogger’s niche and recognizing the hard work they put in to their craft. Here are 5 ways that you can go beyond the pitch and perk the interest of influential bloggers. Good luck! Send Them a Steak Omaha Steaks sends foodie bloggers steaks! Leaping from this example of blogger outreach done well, what free swag, product or service can you send to bloggers in your niche? From an e-gift card to a fashion item, sending bloggers something free is …

5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers by Kristen Matthews - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

Blog Post SEO: Optimizing Your Content for Search

Once you’ve composed your blog post, your next step is to prepare it to get as much as visibility as possible. Your biggest sources of traffic in the long run is likely to be Google. In this post, we’re going to look at how you can optimize your blog posts for search engines for sustainable, long-term traffic and rankings. Keyword Research The first thing you need to do is decide on the best keyword phrase for your blog post. You may have already chosen this before you started writing, but if you didn’t, now is the time to do it. …

Blog Post SEO: Optimizing Your Content for Search by Kristi Hines - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.