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5 Stories Your Business Should Be Telling On Pinterest

You might think that storytelling could not possibly pertain to your business. Think again. Storytelling is the best way to convince your customers that you are the right company with whom to do business. Humans have been communicating through stories for over 30,000 years – starting with cave paintings on rock walls. Social media storytelling … Continue Reading

5 Stories Your Business Should Be Telling On Pinterest by Julia Campbell -Maximize Social Business

  

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5 Ways To Be More Productive on Instagram

You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Recently, they released a video to showcase larger brands using the platform. Instagram for Business from Instagram on Vimeo. How can you … Continue Reading

5 Ways To Be More Productive on Instagram by Tammy Kahn Fennell -Maximize Social Business

  

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The Needy Social Media User and How To Approach Them

How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to. It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading

The Needy Social Media User and How To Approach Them by Wade Harman -Maximize Social Business

  

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25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut

“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking … Continue Reading

25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut by Zsuzsa Szabo -Maximize Social Business

  

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The True Secret to Generating Social Media Traffic

One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading

The True Secret to Generating Social Media Traffic by Lilach Bullock -Maximize Social Business

  

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How Hotel Social Media Goes from Online to Offline

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities. Between integrating a specific social media theme into the … Continue Reading

How Hotel Social Media Goes from Online to Offline by Debbie Miller -Maximize Social Business

  

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How the Klout Acquisition Affects the Future of Influence Marketing

To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The self-proclaimed “standard measurement of influence,” Klout was acquired by Lithium Technologies, which will certainly have a very big impact on marketing … Continue Reading

How the Klout Acquisition Affects the Future of Influence Marketing by Raymond Morin -Maximize Social Business

  

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The Importance Of Storytelling In Social Recruitment

Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Stories help people bring situations to life and communicate their significance. Developing the capability to tell stories effectively is an important way for HR to influence and motivate employees. HR departments deal with human relationships in the … Continue Reading

The Importance Of Storytelling In Social Recruitment by Laurianne Laval -Maximize Social Business

  

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The Future of Social Customer Service: Seamless Customer Experience

These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. Customers need to … Continue Reading

The Future of Social Customer Service: Seamless Customer Experience by Sofie De Beule -Maximize Social Business

  

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Why Marketers Should Go Rogue with Blogger Outreach

One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. Ugh. When I coach … Continue Reading

Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews -Maximize Social Business

  

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