Neal Schaffer - Posts

 

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10 Ways To Get More Website Traffic From LinkedIn

May 23 2013, 11:21 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. I am still often surprised by the traffic I get from different social networks that I never thought would get me any, and this was the case with LinkedIn a few years back, a social network that is still overlooked when it comes to traffic. At the time I was mainly using LinkedIn for networking and I was surprised to see that traffic was growing steadily even though I had never actively tried to tap into that traffic source. Of course, …

10 Ways To Get More Website Traffic From LinkedIn by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Branching Out From The Mainstream Social Recruiting Tools

May 22 2013, 10:47 Posted in Human Capital League | 0 comments , 1 views
Categories: Social HR

One of the questions I hear asked most often is the burning issue of how many social media channels a recruiter should use. Should you focus your efforts on just the mainstream offerings of the big networks like LinkedIn and Facebook? Or should you branch out to the likes of Twitter, Google+, Quora and Pinterest… and to start-up and niche social networks… and to the huge array of tools out there that allow you to leverage your presence on the mainstream networks more effectively? Whilst many of these resources are free to use, all take an investment of your time …

Branching Out From The Mainstream Social Recruiting Tools by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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9 Surefire Content Promotion and Distribution Tips

May 21 2013, 11:06 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

You have diligently read this column and heeded my advice about crafting compelling content. You have noted the challenges of getting attention for content – and used all of the tricks and techniques that I have shared to boost the odds that yours will rise above the noise. It is aligned with customer interests, optimized, colorized and multi-screen sized. In short, you have that YouTube video, blog post, article, whatever, crafted that is sure to set your audience on fire – and now want to get some results from the %@|^& thing. What do you do next? What are some …

9 Surefire Content Promotion and Distribution Tips by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Using B2B Social Media to Create a Brand-Building Customer Experience

May 20 2013, 11:22 Posted in Human Capital League | 0 comments , 1 views
Categories: Social HR

As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed that 2/3 of consumers used social channels for customer support, versus 33% who used social media to access marketing information. This is a consumer study, but B2B buyers are people, too, and it’s not a big leap to expect their habits as consumers influence their behavior in B2B interactions. Second, American Express reported in 2012 that its research found social media users are willing …

Using B2B Social Media to Create a Brand-Building Customer Experience by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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5 Benefits of Using a Third-Party App for Your Next Facebook Contest

May 17 2013, 10:45 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her own Facebook contest for her business, in her email she asked if she really needed a Facebook contest app as she had noticed some Facebook pages don’t use them. She wanted to know what are …

5 Benefits of Using a Third-Party App for Your Next Facebook Contest by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Composing a Successful Blog Post

May 16 2013, 11:24 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

So far, we’ve covered why your business should have a blog, how to set it up, how to create your blogging strategy, and where you can find good topics to write about. The next step is creating a great blog post. Today, we’re going to look at the most important elements that go into composing a successful blog post. Length There are lots of differing opinions about how long a blog post should be. Some stick with the 300 word minimum for SEO purposes. Some think that no one wants to read a post longer than 600 words. Some won’t …

Composing a Successful Blog Post by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Embrace Word of Mouth Marketing by Reaching out to Bloggers

May 15 2013, 10:49 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

As outbound marketing tactics peel away in the form of paint falling off of billboards, I am loving how much of a collaborative turn the world of marketing has taken as we head down the road of inbound. Every time I read through my Twitter feed, influencers and brands are recommending the words of others. Each time I read a blog post, content from other bloggers are linked to. All of these links, shares, tweets and likes are the modern and digital way to recommend something or someone—it’s word of mouth marketing and it’s the best marketing a brand can …

Embrace Word of Mouth Marketing by Reaching out to Bloggers by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Is Your Company Social Media Friendly?

May 14 2013, 13:19 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

Language choice is essential when it comes to internal communication. It’s also critical when communicating social media guidance within organisations. How social media friendly are you? In my last column I wrote about obeying the social media rules of the road and equipping leaders. I’m now going to look at creating social media guidelines for employees and available resources. One of the first steps is to identify your approach thorough choice of language. For example, think about the difference between the word policy as opposed to guidelines. Policy could be perceived as a threat and guidelines opportunity. I’m going to …

Is Your Company Social Media Friendly? by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Social Sales | Identifying the Decision Maker

May 13 2013, 11:18 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Authority Need Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to part with it, you don’t have much of a prospect. If the person you are selling to does not have authority to make a decision about your services, and to authorize the expenditure, you have spent a whole lot of time selling to the wrong …

Social Sales | Identifying the Decision Maker by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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Protecting Your Good Name: What to Do When Your Email or Website are Flagged as “Dangerous”

May 10 2013, 10:09 Posted in Human Capital League | 0 comments , 0 views
Categories: Social HR

As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook and possibly your blog and website. You know that in the age of social media direct engagement is key to building customer trust and loyalty. But sometimes you may think you’re doing all the right things and still experience a hit to your reputation. Unexpectedly, you may get word from one of your customers or contacts that your latest email campaign is being flagged as potential spam or that …

Protecting Your Good Name: What to Do When Your Email or Website are Flagged as “Dangerous” by - Windmill Networking - Windmill Networking - Social Media Marketing & Social Business Strategy . This copyrighted content was originally published on Windmill Networking and may not be republished on any other website or in any other format without explicit permission from the publisher.

  

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