Social recruiting is not a magic trick

September 07 2010, 05:30 Posted in Human Capital League | 0 comments , 540 views

Social recruiting is becoming a little bit of a smokescreen at the moment. Everyone wants to talk about it, hoping that it is going to be the equivalent of a recruitment magic trick. Yes, it is a revelation and it is a recruitment game changer (in my opinion), but ONLY if have have all the other pieces of your recruitment strategy in place as well.

What is the point in doing the most funky, exciting and brilliant Facebook, Twitter or YouTube candidate attraction campaigns just because you think you should, or (worse) because your'e advertising agency told you to do it (because THEY need YOUR revenue).

The fundamentals need to be in place first.

I was reading a great new blog - The Recruitment Magpie - by Emma Mirrington from the SKY recruitment team yesterday, and a post that she had written really emphasizes this very well. She references some of her early recruitment career learnings from working for the company Unilever, when managing large recruitment campaigns.
They may have been a few years ago, but they still hold true today, and are as applicable for all recruitment - probably even more so currently, as the demand for talented people is on the ...

Sea Badgers and the Secret Social Recruiting Society called #socreccamp

September 06 2010, 05:08 Posted in Human Capital League | 0 comments , 1 views

This last weekend social recruiting aggregation took a new meaning - 16 great people from the UK social recruiting space went camping together. *Immediate disclosure* - recruitment lessons inspired by the camp comic Matt Alder Immediately there was a problem....

The recruitment reality check: Your employees are leaving sometime soon!

September 01 2010, 03:13 Posted in Human Capital League | 0 comments , 0 views

Are you one of those companies who like sticking your fingers in your ears, while singing 'la la la' out loud. hoping that it won't happen to you? Come on, you know you are! After all, all your staff are...

8 Reasons I Like Using Social Networks. So, why do you like using them?

August 25 2010, 04:32 Posted in Human Capital League | 0 comments , 915 views

So why do you like using social networks like Twitter, Facebook or LinkedIn? Is it for work, a recruiting tool, social recruiting or just staying in contact with friends and colleagues?
Someone asked me that the other day, so I thought I would share my answers with you. It would be great to hear your reasons why social networks are good for you (please post in comments)
Why do I like using social networks?:

It started as a curiosity - a sort of 'what is all the hype about' approach. I started with LinkedIn 8 years ago, using it as a tool for my recruitment business. Then Facebook and Twitter followed - and as a person that likes to build relationships for business etc I became an evangeliser very quickly when I saw how great these sites are for that.
They are all great for business. I have now generated over £150k's worth of business directly from people reading this blog over the last three years. I find that I use LinkedIn, Facebook and particularly Twitter for building new business relationships and identifying new opportunities. I have met some fantastic contacts on these sites, that moved offline ...

What many in the recruitment sector fail to realise - job seekers are their lifeblood!

August 23 2010, 05:52 Posted in Human Capital League | 0 comments , 0 views

People will pay for the value THEY perceive NOT what you tell them it isSounds like a bit of an obvious statement doesn't it? But just think about it for a moment. As a consumer (customer) do you buy the...

The Social Recruiting Road (cartoon)

August 20 2010, 05:38 Posted in Human Capital League | 0 comments , 1 views

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Is this the ultimate talent acquisition strategy?

August 18 2010, 04:56 Posted in Human Capital League | 0 comments , 0 views

We all know the world of sports is a rule to itself when it comes to employment law and contracts. Today I want to ask your opinion on what I see as a very worrying trend at one Football Club,...

Has social media saved generation Y in the workplace?

August 17 2010, 05:36 Posted in Human Capital League | 0 comments , 634 views

Two years ago they were going to be the salvation of the global workforce, weren't they? Do you remember all the interest generation Y created? Everyone was clamouring to get their hands on them!
Companies were looking to change their long standing recruitment policies, workforce management strategies and career management paths etc.....just to satisfy the gen Y'ers, and make themselves more appealing to them. They were trying to compensate everything (or so it seemed) just to position themselves to attract the gen Y'ers to their companies.
Quite simply, if you were a gen Y'er (good or bad in many cases), you would likely have been in a position of not only having the choice of three or four jobs, you would also have been in a position to dictate your terms at interview as well!

Things were really looking good, expectations were high, and quite literally, they were really top of the tree. So everything they had been told by their teachers and their parents - they could be anything they want - really looked like coming true.

Then of course their world simply fell off the side of a cliff - the recession happened and the same companies simply ...

Who should you involve in your social recruiting strategy?

August 14 2010, 10:00 Posted in Human Capital League | 0 comments , 516 views
Categories: Social HR, Recruiting

When looking at using social media in your recruitment - aka social recruiting - you need to understand that the whole concept of social media - engagement, communication, transparency, immediacy and brand are all incorporated within your thinking. For that reason it is always advisable to get the 'buy-in' or (at least) acceptance from colleagues and departments that may well be impacted by the sudden demands of going social.
There are a number of key departments that you should look at internally to help you make your social recruiting strategy a successful one. Obviously there are some obvious ones like Sales, Marketing and PR, as well as an obvious one (to me, but not many companies it seems) - and that is customer services. There are others you have to consider as well.

So just who should you be involving in your social recruiting program?

Successful social recruiting strategies need teamwork

HR: Recruiting will normally sit within HR, so this function should be heavily involved.

IT: They are responsible for the network (and turning on Facebook and LinkedIn availability!)

Customer Service: Crucial to involve them as they could be on the end of some very interesting response handling!

PR: Essential ...

Just tweet about food and the Twitter Police will get you! (Funny video)

August 13 2010, 04:24 Posted in Human Capital League | 0 comments , 0 views

As it is a Friday I want to share with you a great video that was forwarded to me. This is what happens if you use Twitter to continually choose to tweet about eating and drinking, and at the same...

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