Some of the 'big brands' are now accepting that the world of social media needs to be taken seriously. While there are already senior social media positions in some companies, I think 2010 will see a proliferation of new social media jobs within the corporate world (my first prediction for the New Year!), as many companies play social media catch-up.
So I was interested to see how one of the world's biggest brands - McDonalds - classify a job title such as Director of Social Media.
The advert was placed on
Careerbuilder, and the content of the role is as follows:
Director of Social Media McDonalds is the largest and best-known global foodservice retailer with more than 30,000 restaurants, serving 46 million customers each day in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure position us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value & convenience. Visit our web site to learn more about us.
Reporting to the Director of External
...