Every day should be Earth Day.
That said, the official Earth Day celebration takes place once a year, an occasion when over a billion people in 190 countries take action, whether in the form of planting trees, cleaning up their communities, or doing anything else that says “I love you” to the environment.
This time of year, corporate philanthropy leaders often look for ways to shine a spotlight on their companies’ efforts at greening the universe. Dayton Hudson Corporation, now better known as Target, got the ball rolling on this front by giving out free trees to its customers on the very first Earth Day in 1970. Ever since, businesses have tried to get creative at honoring Mother Earth’s special day.
Earth Day 2014 is themed around the vision of “Green Cities,” with an emphasis on creating sustainable communities in increasingly crowded urban environments. As defined by the Earth Day Network, a green city is one that derives its energy from renewable sources like solar and wind, and distributes that energy through efficient and reliable microgrids; has the cleanest and most efficient energy, transportation, and building infrastructure possible; is made up ...