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Why Social Recruiting needs to fail

I was going through some old folders on my laptop the other day and I happened to come across my very first digital recruitment media plan which I wrote for a client way back in 1999. Even though a lot has happened in the last 11 years I still remember this particular project fondly. This might seem quite strange when I tell you that it was an abject failure from both mine and the client’s point of view!

The client needed to recruit four permanent software engineers and was keen to try something a bit different. The Internet seemed the perfect solution and we enthusiastically recommended a campaign microsite and online “traffic driving campaign”. After five weeks the client had received two applications both of which were unsuitable.

Once everyone had got past the initial and somewhat hysterical “the internet doesn’t work” reaction, we were able to unpick what had gone wrong with the campaign. Rather than give up on digital the client worked with us to adapt the site and the media plan. After some considerable effort and a bit more trial and error, results improved and some (but not all) of the roles were filled. However more importantly the learnings the ...

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30 Favourite Workplace Learning Blogs

This list is a result of a series of tweets, initiated by Janet Clarey who referred to a Top 50 list of educational technology blogs. Shortly after that, Maria Anderson suggested that I create a list for workplace learning. I don’t like creating “Top 50″ lists so here are my current favourite sources of information and knowledge about learning, especially for the networked business environment. These are not all the blogs I read and I have another set of blogs that are more academic and purely learning related.

First of all, I follow my colleagues because that’s how I met most of them, by reading what they had to say [and I liked it].

Informal Learning by Jay Cross (US)

Learnlets by Clark Quinn (US)

Social Media in Learning by Jane Hart (UK)

Performance, Learning, Productivity by Charles Jennings (UK/AU)

Wirearchy by Jon Husband (CA)

Internet Time Blog another one by Jay Cross (US)

Blogs about Workplace Learning, in the broadest sense of the term

(in alphabetical order)

Anecdote AU: A blog focused on “putting stories to work”.

Bunchberry & Fern UK/JP: Simon Bostock’s blog on information engineering, learning, and organizational development.

Cognitive Edge UK: .. ...

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When it’s OK to get someone else to do the work for you

Working with some managers I split them into  two groups and set them a task. While they were working I noticed that one group was quickly organised and they had finished well before the others. We then adjourned for coffee but one of the second group was still working on something - and then he joined us. It was clear that he was finishing something for his group - though the rest of them were already drinking coffee.  Afterwards we talked about the task and I mentioned what I had noticed.

The first group said that they finished quickly because someone offered to lead and write up their responses right at the start….and the rest of the group were happy to let him.

The second group said that they worked together all the way through and the guy who joined us later than the rest had offered to double check the answers - because that is how he liked to work.

In both cases the team members generally and the guys who took on the specific roles were happy with the outcome.

A friend was telling me that everyone in her business had been  challenged to develop  client relationships and there were some tensions around the time it was ...

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Performance Metrics: Beyond the Numbers

Peter Drucker once said, “What gets measured, gets managed.”  It’s very true.  Tracking the numbers is essential to running your business.  But it’s also important to not just calculate numbers. You need to have a good understanding of what they mean.

I’ve always enjoyed math and accounting, so I’ve never really shied away from formulas.  But over the years, I’ve learned some very valuable lessons about how to appropriately use the information.  Not just human resources metrics like turnover, cost per hire, etc.  But the need to understand the metrics your CEO is paying attention to.  There are some obvious ones like EBITDA, market share, and profit margin.  And don’t forget to look at industry indicators as well.

For example in the airline industry, on-time performance was (and probably still is) a key performance metric.

My career has primarily been as a human resources generalist, but I did spend a couple of years totally focused on recruitment.  I had always hated recruiting up to that point and when my director gave me the role, I figured it was some sort of punishment.  I was so wrong.  I quickly ...

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Facebook, Twitter use takes off on mobiles

The other day I posted about Nielsen’s stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens.   The other giant metrics firm, Comscore (via Marketing Charts), has now produced figures about the growth of mobile social networking in general.

Looking at the US, Comscore worked out that access to Facebook via mobiles grew by 112% over the past year, while mobile Twitter access went up 347%.

At the same time, MySpace continues to decline on mobiles as well as on the Web, with 7% less users...

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Jerry Seinfeld on “Blackberry People”

Jerry Seinfeld takes on Blackberry users, rudeness, and dunking his wife’s Blackberry in yogurt: “Oh, it said Blackberry. I guess I got confused.”

(The full stand-up routine runs 7:19, and the Blackberry portion starts at 5:03. To start the video right at this point, I used a fine tool called Splicd.com.)


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Tweecruiting: How Applicant Tracking Software Users Recruit with Twitter

We’re all drinking from the fire hose of hype surrounding Twitter, so imagine my surprise at a recent user conference when a presenter asked how many SonicRecruit clients are using Twitter as part of their recruiting efforts. Less than 10% of the hands in the room went up.

At Cytiva, we have released a number of tools to aid recruiters in using social networking to source candidates. SonicRecruit users can directly post jobs to Facebook, LinkedIn and, of course, they can direct-tweet their requisition easier than they can post them to other sources like job boards. They can also track these tweets and posts just as they would any other source.

So I did some investigating and there are actually many SonicRecruit clients that are using Twitter in their recruiting mix and a few are doing some great stuff. Nobody is pretending to know exactly how Twitter fits into the mix, though. Make no mistake, this stuff is new. But I found some examples of good execution that might be helpful to other organizations as they dip their toes into the water of “Tweecruiting.”

Nickelodeon Family Suites Resort Puts It All Together

Nickelodeon Family Suites Resort or Nick Hotel ...

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Don't Let Halos and Horns Blur Your Expectations

What do your company's talent  conversations sound like?

If you've spent more than a few minutes managing, succession planning, or doing a performance review, you know that total talent conversations can morph into a bias founded upon a single experience. Here's what I mean.

The Halo Effect

The Halo Effect surfaces when someone has an outstanding characteristic and we allow our positive reaction to that singe characteristic to influence our total judgment of the individual. What follows is a high assessment on many traits because we believe the person is a star in one trait. We ascribe a range of related talents that simply may not now, nor ever will, exist.

AngelAndDevilAtWork We see this in the realms of celebrity and politics when a physically attractive person is presumed to have a host of other positive traits. We also see it in companies where "the smartest guy in the room" moves up the hierarchy until it's discovered that his "smartness" not only doesn't extend to other fundamental traits e.g., cooperation, teamwork, initiating communication--but the individual may actually get in the way of the flow of work.

The Horn Effect

This one, often called the "Devil Effect," is the ...

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Leadership Carnival: Academy Awards Edition

Great Leadership Academy Awards EditionHave you ever received a nomination for an award that was totally unexpected?  You know, you’re just sitting in some meeting and all of a sudden, they’re announcing your name and you’re thinking “did they just say my name?” I had that experience this morning when reading Dan McCarthy’s blog Great Leadership .  This month, Dan uses an awards ceremony theme.  I’m  honored to be one of the nominees for “Best Actress”, along with Mary Jo Asmus, Sharlyn Lauby, Alice Snell and Lisa Rosendahl.

 

Given that these ladies are HR and Leadership heavy-hitters in the blogging world, I felt a bit like the Marisa Tomei of the crowd. But it is an honor to be nominated and I appreciate that Dan selected my blog post as one of the nominees in this fun tribute to the Academy Awards.

 

 Want to know who won?  Check it out here. Dan hands out 6 awards and showcases a dancing Art Petty.  Now, tuning in to see that would be worth it, right?


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Finding Luminosity in Those You Lead


In the fine arts, the word “value” has to do with the degree of lightness or darkness, the “luminosity” in a color. This is true for human beings too; we all emit a certain degree of luminosity to others – a value that can be interpreted in a positive or negative way.

We can notice the value in others if we stay alert. We’ve all known someone who emits a great deal of light; they are luminous. We are attracted to them.  That’s the easy part.

Making the effort to notice value in those we have rejected, whom we don’t see eye to eye with, is important too.

As leaders, there is also some real worth in seeing beyond our negative judgment of others for the greater good of our organizations and communities. Instead of outright rejection of an individual, we may find value there.

Mom was wrong

My mother would say, “first impressions are lasting impressions” – meaning that a first impression of someone can’t be changed (and an implied caution that I better be careful to make a good first impression on others!). Sorry mom – you were wrong.

It is possible to change your first (or second) impression if you are willing. We all judge some people harshly.  If we are ...