Breakthrough products are created out of thin air by a singular product visionary — your Steve Jobsian figure in a black turtleneck and a ponderous look. He yells at people and tells them what to do, until it’s perfect and done.
To Chris Savage, co-founder and CEO of Wistia, one of the biggest video hosting sites on the web for businesses, that’s a widespread misconception that can harm the way you run your business.
Chris has a rule of thumb on making product decisions that’s both incredibly humbling to all you Jobs disciples out there and imperative to grasp. The rule is this: the very best of us only get product decisions right 60% of the time. The rest of the time, we’re wrong.
How the 60% Rule Transformed Amazon