

One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools. Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.
Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh.
This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence. The 20 are as follows:
1 – Alexa.com
Gives you stats on websites, including global rank, country rank, number of sites linking in, and good basic audience data including demographics.
2 – Amplicate
Like a lot of services, Amplicate operates a fremium model. A quick search, which will give you a ‘hate’ vs ‘love’ snapshot for a brand is free. Pay $19 and you get a year’s worth of data. And for $199 you can download various industry reports.
Amplicate also has a blog with various useful bits of information (for example, ...